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At KDD, our vision is to lead the way in sustainably producing high-quality, nutritious food and beverages that enhance metabolic health— feed the gut, protect the liver, and support the brain. We are committed to making a positive impact on people and the environment, minimizing our ecological footprint while promoting the well-being of our employees, communities, and consumers. Through innovation and responsible practices, we aim to leave only goodness behind for future generations.
Our mission is to produce sustainably, provide healthy goodness and leave only goodness behind.
Our Sustainability Framework
KDD is actively investing in transforming its business by 2030, strengthening our position as a leading food and beverage company with a holistic approach to human wellness, the environment and a thriving society
Be a leader in the development of food and beverages that improve metabolic wellbeing
FOCUS AREAS
• Update Metabolic Matrix to v2.0
• Establish and expand Good for Me®
• Validate new product benefits
• Reduce sugar in existing products
SUPPORTING SDGs
Be a diverse, fair and inclusive employer that empowers people and creates opportunities for communities in the region
FOCUS AREAS
• Promote employee wellbeing
• Pioneer youth opportunities
• Promote OHS in the workplace
• Uphold human rights and dignity
SUPPORTING SDGs
Continuously reduce KDD’s environmental footprint, while addressing the biggest sustainability challenges in the region
FOCUS AREAS
• Develop sustainable sourcing practices
• Improve water management
• Minimise waste
• Develop sustainable logistics
• Address plastic leakage
SUPPORTING SDGs
Enabling fair & transparent business practices across all activities contributing to local economic prosperity
Supplier engagement is a key component of our Planet pillar roadmap.In 2023, we implemented a pilot Supplier Engagement Program.
Suppliers are assessed on several categories related to their GHG impact directly under their control, and their water impact. The results from this exercise will help to embed more evaluation criteria in supplier assessment forms going forward.
Message from our CEO
“We must drive positive change across all of our sustainability pillars – nutritional, social and environmental – so that we leave a better world for our children and grandchildren ”
Sir Mohammad Ezzat Jaafar, Chairman and CEO
Learn About Our Latest Efforts
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