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Sustainability Commitment
Sustainability is a key element in KDD’s daily operations and conversations. KDD was one of the first companies in Kuwait to establish an environmental department. KDD is on a mission to ensure the entire value chain delivers on the pillars of people, planet and nutrition.
The KDD Sustainability Vision
- Sustainably manufacturing and distributing high quality nutritious food & beverage is at the heart of everything we do. This is what we mean by producing sustainably.
- Our purpose goes beyond that. To address metabolic health we want to feed the gut, protect the liver and support brain health through our products, ultimately contributing to a healthier population. This is what providing healthy Goodness means.
- We aim to do what is in our power to minimise our environmental footprint, protect the planet and leave only Goodness behind. “Goodness” also reflects the actions and initiatives that we take in support of our employees and the communities we serve
- Sustainably manufacturing and distributing high quality nutritious food & beverage is at the heart of everything we do. This is what we mean by producing sustainably.
- Our purpose goes beyond that. To address metabolic health we want to feed the gut, protect the liver and support brain health through our products, ultimately contributing to a healthier population. This is what providing healthy Goodness means.
- We aim to do what is in our power to minimise our environmental footprint, protect the planet and leave only Goodness behind. “Goodness” also reflects the actions and initiatives that we take in support of our employees and the communities we serve
Our Sustainability Framework
By 2030, KDD aims to strengthen its position as a leading food & beverage company, with an holistic approach to human wellness, environmental health & a thriving society.
People
Be a diverse, fair and inclusive employer that empowers people and creates opportunities for communities in the region
Focus areas
- Promote diversity and inclusion
- Support local communities
- Foster a healthy and safe workspace
- Provide development opportunities with fair compensation
Supporting SDGs
Planet
Leave the smallest environmental footprint behind, while addressing the biggest sustainability challenges in the region
Focus areas
- Sustainable ingredients sourcing
- Sustainable manufacturing, logistics & distribution
- Sustainable packaging & end of life treatment
Supporting SDGs
Nutrition
Be a leader in healthy food & beverages that ultimately improves metabolic well-being
Focus areas
- Engineer existing portfolio, ingredients & process to deliver optimal metabolic health
- Solve for dietary imbalances with new functional foods
- Socialise the new nutrition philosophy among employees, stakeholders, consumers
Supporting SDGs
Enabling fair & transparent business practices across all activities contributing to local economic prosperity
Pillars and Principles of the Metabolic Matrix
Overarching
Elements
Healthy fats
Nutrient-dense
foods
Soluble fibre
Insoluble fibre
Reduce processed
carbohydrates
Whole intact food
(cellular) matrix
Provide prebiotic
nourishment
(dietary fibre)
Replace probiotic
nourishment
(gut microbiota)
Reduce
glycaemic load
Reduce
environmental
toxins
Appropriate
hydration
Reduce total
sugar intake
Reduce total
sugar intake
Fructose
reduction
Healthy proteins
providing sufficient
and appropriate
amino acids
Support
brain health
Feed
the gut
Protect
the liver
تقرير الإستدامة 2021
Making small steps with an ambition for a cleaner, greener world
Supporting the communities We Serve
- Improving health and nutrition awareness
- Supporting training and educational initiatives (see example, below)
- Supporting children who are differently abled or terminally ill
- Supporting families who have been displaced due to conflicts in countries where KDD operates
- Providing charitable contributions during religious occasions
- Providing medical aid for those who cannot afford it
